Continental Tire the Americas, LLC, d.b.a. General Tire, is an American manufacturer of tires for motor vehicles. Founded in 1915 in Akron, Ohio by William F. O'Neil as The General Tire & Rubber Company (also referenced as The General Tire & Rubber Co.; commonly referred to as General Tire starting in the 1960s), the company later diversified (in 1984) into a conglomerate (GenCorp) with holdings in tires (General Tire), rubber compounds (DiversiTech General), rocketry and aeronautics (Aerojet), entertainment and news (RKO General), and real estate. The tire division was sold to Germany's Continental in 1987, becoming Continental Tire North America, before its re-incorporation again to its current name. The compounds division was sold to an unknown buyer. The rocketry business was kept and expanded, and after a couple company name changes, the parent company is now Aerojet Rocketdyne Holdings.